Chances are 9 in 10 that when you reach into your medicine cabinet or seek treatment at the clinic, you’re encountering the power of curiosity-driven research. This is research defined by the pursuit of basic questions rather than immediate products and profits. How does this work? Why does this happen?
Answers to these fundamental questions often build towards incredibly useful, even life-saving destinations. But the path proves long and unpredictable, with new branches frequently shooting off into unforeseen directions. And seeming dead-ends abound: “failures” (we learned what doesn’t work) often outnumber successes (it all went to plan).
Curiosity-driven research is unique, and it’s under threat. That’s why we’re bringing its defining features into sharper focus and amplifying the voices in our community of “fearless scientists” who know this world inside and out.
The long game
It’s easy to associate success with speed in a world where modern conveniences mean we can, in the space of a minute, take a video call from halfway across the globe while ordering a new gadget with same-day shipping. (Both technologies stem from curiosity driven-research.)
Curiosity-driven research doesn’t promise quick results or profits. But it lays the foundation for discoveries that save lives.
Few of us see this work as it unfolds, but countless people experience its impact. More than 30 million Americans take statins to reduce their risk of cardiovascular disease. One in 8 have taken a GLP-1 drug. 40 million MRIs are performed in the U.S. each year, helping to diagnose everything from brain tumors to torn knee joints. And COVID-19 vaccines are estimated to have prevented over 14 million deaths.
Behind these enormous numbers are loved ones doing their best to navigate their health, creating ripple effects across their families, workplaces, and communities.
These impacts trace back decades — even centuries — with one generation of scientists after another building on discoveries unearthed by curiosity-driven research.
The discovery of cholesterol, f
Researchers at Novartis Institutes for BioMedical Research and Harvard University performed this kind of analysis for over 30 drugs, and found that the median time from scientific discovery to an approved therapy is more than three decades. You can explore their timelines documenting the path to treatments for infectious disease, cancer, neurological conditions, and more.
Science is about what we don’t know. The most exciting science is about forging new directions and discovering things that haven’t been imagined before.
Paul Ahlquist
Investigator, Virology
By contrast, the accelerated effort to bring COVID-19 vaccines to market might seem lightning fast. Only 16 months separate the first reported COVID-19 cases and wide availability of vaccines in the U.S. But decades of foundational, curiosity-driven research had laid the groundwork for this unprecedented effort — starting with a handful of research groups making their way towards the discovery of messenger RNA (mRNA for short) in the mid-twentieth century. Indeed, an earlier and ongoing motivation behind mRNA vaccines focuses on fighting cancer.

Each of these milestones represents a critical step in the chain of discoveries that ultimately made rapid mRNA vaccine deployment possible.
Centuries-old science gave us the first observations of what would become entire fields like cell biology and quantum physics. Now, we live in an era of acceleration, with “use-inspired” impacts on human health motivating new discoveries. But this pattern, where basic research builds over many years towards sometimes unforeseeable transformative innovations, remains at its heart. It’s a feature, not a bug — and it requires resilient researchers who pursue long-term visions knowing their impacts may be felt only decades later.
Prepared minds favored by chance
Pursuing curiosity also means the path to innovation can be unpredictable, with scientific advances emerging from seemingly unrelated work, sometimes across entirely different fields.
Consider the fluorescent proteins used to visualize subcellular life. These proteins can be introduced into model organisms like fruit flies, zebrafish, and mice, where they “tag” the particular molecule researchers want to study so that it appears brightly in subsequent imaging. The origin of this transformative capability is Friday Harbor, off the Washington coastline, in the summer of 1961. Two Princeton scientists were brought to the harbor by a simple question about the jellyfish Aequorea victoria: why does it glow? In their studies analyzing the “squeezate” they collected from thousands of jellyfish, they discovered what later became known as Green Fluorescent Protein, or GFP.


GFP lighting up the neural network in the tail of a live zebrafish Credit: Pui-Ying Lam/Kevin Eliceir
Roughly a quarter century later, Martin Chalfie was sitting in a seminar when he learned about GFP from a visiting speaker. As a researcher focused on the transparent model organism, the worm C. elegans, Chalfie immediately realized the exciting potential of GFP to visualize the worm’s nervous system — and set about work to make this possible.
Basic science allows scientists to ask questions about how the world works. And when you do that, you don’t know what you’re going to find. Most of the major breakthroughs in our understanding of human health came from looking at unexpected places.
Phil Newmark
Investigator, Regenerative Biology
It’s a moment that forever changed biomedical research. Now GFP and other fluorescent proteins help us track the progression of disease, the activity of drugs against their targets, and gene expression.
From fundamental questions, surprising and life-changing outcomes

Eight years of Nobel-prize winning work, building on discoveries in the ancient immune systems of bacteria and Archaea led to…..

“Genetic scissors,” or CRISPR-Cas9, an ubiquitous tool used across the life sciences to alter virtually any organism’s DNA — helping us unlock the code of life and bringing the dream of curing inheritable diseases within reach.

More than a century of work on gastrointestinal hormones, and more than a decade of work building on discovery of a more stable analog found in Gila monster venom led to…..

A new class of diabetes and obesity drugs known as “GLP-1s,” now also under research for treating addiction disorders and neurodegenerative diseases

One scientist’s decade-long belief, against the Central Dogma, that genetic information can flow not just from DNA to RNA but in the reverse — plus two experiments published alongside each other that independently proved it led to…..

The 1970 discovery of reverse transcriptase, a paradigm shift with impacts across science and medicine — including the rapid identification of HIV just over a decade later, along with antiviral therapies to treat it; new biotechnologies, such as the PCR tests made widely recognizable during the COVID-19 pandemic; and new inroads into the study of cancer biology and treatments.

Physics experiments giving the first evidence of nuclear magnetic resonance in the 1930s and 40s and laying the foundation for a next generation of chemists and physician scientists to create magnetic resonance imaging (MRI) technology in the 1970s led to…..

Atomic clocks — without which we would not have accurate GPS navigation or secure financial transactions in global trading markets — and in the world of medicine, a revolution in non-invasive diagnostic imaging: MRI is used on nearly every organ system, including powerfully in the nervous system and brain
Science is replete with similar stories.
Among them is the Wisconsin story behind warfarin, a blood thinner first marketed as a rat poison in the late 1940s and later identified as an effective treatment to prevent blood clotting in humans. In February 1933, Ed Carlson, a dairy farmer from Saint Croix County, drove 190 miles through a blizzard to UW–Madison seeking answers about his dead cow, one of many who had fallen victim to internal bleeding caused by sweet clover disease. Also in tow: a milk churn full of her blood and 100 pounds of the moldy hay she had been eating. A Saturday afternoon, Carlson had been looking for the state veterinarian, but wound up at the lab of Karl Paul Link in the Biochemistry building.
In Link’s telling, Carlson’s visit was the “direct catalytic hit” that spurred discovery into sweet clover disease. But the discoveries that arose from the decades of work started that afternoon far exceeded an explanation for sweet clover disease. Link’s colleague, also in the lab that fateful Saturday afternoon and mesmerized by the lack of clotting capacity in the blood that he rubbed through his fingers, sent Carlson home frustrated that it was with “promises [that] might come true in five, ten, fifteen years, maybe never.”

Karl Paul Link, professor of biochemistry and discoverer of warfarin, performs a laboratory procedure with fellow researcher Mark A. Stahmann. Photo: Gary Schulz. From the UW–Madison Collections
Their persistence over the next seven years to isolate the anticoagulant agent, dicumarol, and then another eight years finding a more appropriate derivative for clinical use, led to the patenting of warfarin as a rodenticide. Finally, after yet more work to refine dosing for human use, “cow poison” became not just “rat poison” but a lifesaving drug for humans, Coumadin, preventing potentially fatal blood clots.
However whimsically fated such stories seem, they also represent the payoffs of pure science cracked at, day after day, by researchers who are allowed to follow where their curiosity leads.
That freedom is as integral to modern science as in eras past — but arguably harder to come by.
Productive partnerships
Who pays?
Since World War II, the federal government has been one of the biggest funders of curiosity-driven science at research institutions across the country. This investment has produced countless health advances, kept the world safe from once-common diseases, and has trained the scientific workforce that can respond to emerging threats.
It has also generated profound economic growth. In Wisconsin alone, funding from the National Institutes of Health supported more than 6,700 jobs and $1.38 billion in economic activity in 2024, according to United for Medical Research. Nationally, that number is over 94 billion, translating to $2.56 of economic activity for every $1 of research funding.
The most successful companies are the ones who go back to the basic science, and, and don’t just develop the product. They really, truly start with that curiosity-driven insight and, and keep a team of people who are focused. They are looking they’re scouring the universe, the world for the best ideas and and at some point, the alchemy of what they do kind of becomes real. And they convince a product development person to take that idea and fuse it into a product.
Kevin Conroy
CEO, Exact Sciences
But it’s not just federal support that makes this work possible. The total share of basic research footed by federal funders has decreased relative to increases from the business and philanthropy sectors over the last several decades, going from 70% of total funding for basic science in the 1960s down to 51% in recent years.
Broad, blended financial support for curiosity-driven research is more important now than ever. Even before proposed cuts to federal funding threw the world of basic research into damaging uncertainty in 2024, many have been concerned about funding trends, including that decline in the federal share and a tendency to favor incremental pre-proven advances instead of bold questions into the unknown.
Curiosity lays the essential foundation for successful applied research and translation to products and profits. A shaken foundation compromises the integrity of this entire ecosystem. So without continued investment in curiosity-driven science, the impact of those downstream effects will also begin to shrink.
Fearless Science at Morgridge
The Morgridge Institute takes a distinctive approach to curiosity-driven research: Fearless Science. This is our commitment to taking the advisable risks that will advance new knowledge, and this ethos is rooted in our origin story. Jamie Thomson’s basic research into embryo development in non-human primates led to his pioneering work in stem cells, leading to the founding of the Morgridge Institute in 2006 and supporting Wisconsin’s growth into a national leader in regenerative biology.
One analogy would be that Morgridge can be like the stem cells of the research world. We have the flexibility and potential to become almost anything.
Jing Fan
Investigator, Metabolism
Now we are home to 20 investigators who are pursuing new frontiers in biology, alongside new groundbreaking technologies and new understandings of the deep connections between science and society.
Some of the questions we’re following take us:
Into powerful model organisms
How are parasitic flatworms like and unlike their free living counterparts? How do changes to diet and temperature affect reproduction and development in Drosophila melanogaster? What allows zebrafish to regrow major tissues, including hearts and spines, throughout their life?

This confocal microscope image shows a small snail, removed from its shell, which is infected with thousands of schistosome parasites. The snail plays a key role in the life cycle of the parasite that causes schistosomiasis, a neglected tropical disease that sickens hundreds of millions of people. Credit: Photo by Bo Wang and Phillip Newmark
Pursuing these questions lays the foundation for new tools to treat the deadly and prevalent tropical disease schistosomiasis; a better understanding of the effects of diet-related chronic diseases and climate change on the future of species; and the ability to unlock robust regenerative capabilities in humans and other mammals in response to injury.
Into the life of bacteria and viruses
How do bacteria survive common but would-be fatal interruptions of genome replication? How do hosts and pathogens interact to shape the transmission and progression of human papilloma virus? How do positive-strand RNA viruses assemble the machinery they need to replicate their genomes?
The lower of two stacked 12-mer rings that make up the crown-shaped replication machinery of a nodavirus. This “proto-crown” (whose distinct functional domains are colorized in the video above) recruits the remaining components needed to synthesize new viral RNA genomes — a step that may be targeted to kill the virus. This project is led by Morgridge Investigator Paul Ahlquist in the John W. And Jeanne M. Rowe Center for Research in Virology. Video: Hong Zhan
Pursuing these questions lays the foundation for a deeper understanding of bacterial genome stability, DNA damage and repair in a “post-resistance” antibiotic era; potential therapeutic approaches to treat the wide range of cancers that can be induced by papillomavirus; and the development of broad-spectrum antivirals capable of targeting essential, conserved viral machinery.
Into the dizzying maps of metabolic pathways
How does our human metabolism differ from that of distant eukaryotic relatives such as pathogenic amoeba? How does immune cell metabolism underpin the response to infection? What happens to immune cells during CAR T manufacturing and during immunotherapy treatments?

CD4 T cells (red), a type of immune cell, move through the blood and lymphatic vessels (blue) in a mouse. T cells often localize at the lymph node where tey are primed for immunity against infection, viruses, and cancer. Scale bar 50 micrometers. Credit: Photo by Alexa Heaton
Pursuing these questions lays the foundation for the ability to intervene in diseases and disorders characterized by under- or over-active immune responses, including sepsis, and the discovery of both new fundamental biology and novel drug targets across many protozoan pathogens.
At Morgridge, I’m able to pursue high-risk projects and I’m given the time to do what I feel is important. I tell people Morgridge is like a utopia for research.
Melissa Skala
Investigator, Biomedical Imaging
Why it matters

On the most fundamental of levels, this support speaks to a human need to know more about why we’re here and where we’re going.
Our only limit is our curiosity.
Humans, it turns out, are innate scientists. They’re curious. They want to explore, to understand things. Kids drive their parents crazy by asking how and why every five minutes, they take apart their toys and your gardening tools to understand how they work. They’re thrilled by discovery. They consider it exciting and fun to know something that their family and friends don’t know. So basic scientists are humans who choose to engage that curiosity, that innately human characteristic, for a living — to know things that no one else knows, for a living. What we’re looking for in students who aspire to do science, is that spark of curiosity that has at its endpoint the potential to improve life and advance society.
Keith Yamamoto
Former Vice Chancellor for Science Policy and Strategy, University of California, San Francisco

